Turning the noise of daily lead activity into meaningful statistics that drive smarter sales decisions.

Lead & Customer Analytics

Apart from designing, I also hold an interest in public speaking, playing lawn tennis and playing the role of proud meowmy of 3 cats! 

I started as a Senior Designer and grew into leading the product, eventually taking on the Product Owner role alongside my design responsibilities. That evolution wasn't just a title change. It meant sitting in rooms where roadmap calls were made, defending design decisions with business rationale, and feeling the weight of a product that Experience Guides rely on every day to do their jobs. Designing in the EV space,  where trust is the product as much as the vehicle, pushed me to think about design as a system of decisions, not a collection of screens.

 In this role, I collaborated with the London college's marketing team to understand their admission process and target audience. I created promotional materials for their courses while managing a four-person team in India. My responsibilities included task assignment based on individual strengths, tracking progress, communicating with London stakeholders, and ensuring all deliverables met our established quality standards.  

I have worked as a visual designer at TATA Elxsi. I have worked on projects like branding of Kochi Water Metro, Tirupati Tirumala Museum, and The Blue Rhapsody Project. I have conducted User Research for Exxon Mobil Engine Oil and have designed a user interface for 3M. I have supported the team with the User Interface of the 3-D automotive cluster for Harman.  

A greenfield build Sales, Service, Provisioning & all the internal operations of Matter consolidated into one Super App called D-Suite, helping convert EV leads, streamlining operations & enabling bike services. 

Core features of D-suite and my role in the entire process

Phase 01 completely focused on function over form

Design difference between the 2 phases post UAT

Designing for Trust at Enterprise Scale

Led AI-assisted features at Matter Security: next-best-action nudges for sales and persona-based prompts from lead data, ensuring no lead goes unattended

Matter Security

As a part of D-suite ecosystem, the service module helps the stakeholders to manage service bookings, record vehicle issues and streamlines the workflow.

After Sales - Service

Cafe Cuba offers a fresh taste, one that brings together coffee and fizz. The task is - how do we get more people to give it a try?

Award Winning Advertisement (2016)

AI Experiments

In your graphic design days, success sounded like “Ooh!” and “Ahh!” and “Who designed this gorgeous thing?” Now, success sounds like… crickets. 

Medium Article: My journey from a graphic designer to UX designer for enterprise

Microsoft Design Challenege

This is the explorative version of the Sales Module. 

Design System

NxtEd is an online education platform designed to deliver recognised, outcome-focused education and training in a flexible, digital-first format.

Branding: NxtEd

How I integrate AI into my daily work to enahnce productivity and drive innovations

My AI Workflow (Coming Soon)

Jayashree’s attention to detail and ability to balance aesthetics with usability stood out in every project we collaborated on.

Aisha Verma

Jayashree’s design decisions always connect back to the user journey — crisp, intuitive, and well-reasoned.

Lead & Customer Analytics

jayashree dhamija